LAS VEGAS (AP) — More than 140,000 people, many decked out in bikinis, daisy crowns and signature fuzzy boots, are expected to flood into the Las Vegas Motor Speedway each night for the weekend-long Electric Daisy Carnival.
The colorful, annual rave that kicks off Friday night features seven stages and some of the biggest names in electronic dance music, including Avicii, Diplo, Afrojack and Tiesto. Festivalgoers will drink in the weird and the whimsical — sights include a 125-foot animated daisy that interacts with the audience, a fireworks display and 500 elaborately dressed theatrical performers roaming the grounds, organizers said.
Several dozen couples are expected to get hitched at the festival in legal wedding ceremonies — some officiated by an Elvis impersonator. More are expected to exchange vows with their partners or friends in non-binding commitment ceremonies.
Revelry begins at 7 p.m. each night and ends at 5:30 the next morning.
A study commissioned by parent company Insomniac estimates that last summer's event injected $278 million into the Southern Nevada economy. Attendees paid for about 92,000 hotel room nights, spent more than $45 million on food and beverage and dropped $20 million for gambling.
Tickets for the event go on sale months in advance and start at about $250. Last year, nearly 95 percent of attendees traveled from outside the Las Vegas area to attend, with partiers hailing from 50 states and 40 countries, the study said.