LAS VEGAS (AP) — Two major Las Vegas resorts will be completely overhauled and rebranded in another sign that the entertainment capital is emerging from its recession doldrums.
Caesars Entertainment announced Tuesday that it's investing $223 million to overhaul The Quad, an aging 2,256-room hotel on the Las Vegas Strip, and will rename it the LINQ Hotel & Casino effective Oct. 30. In a separate announcement, timeshare company Westgate Resorts said it had purchased the LVH, a hard-hit property that was formerly known as the Las Vegas Hilton and hosted more than 800 Elvis Presley concerts during its heyday in the 1970s.
"We are very excited to be taking this important part of Vegas history and reinventing it for the next generation of Las Vegas visitors," said new owner David Siegel, who was hoisted up by a crane Tuesday to help as crews removed the letters "LVH" from the hotel's giant marquee.
The property's new name will be Westgate Las Vegas Resort & Casino, which is about a block east of the Strip. About 200 of the nearly 3,000 rooms and suites will be converted to timeshare villas, while others will remain open to regular hotel guests.
The famously large sports book, known as the SuperBook, will be upgraded with better televisions and seating but will retain its name and continue hosting events such as SuperContest, the premier sports handicapping competition.
With 1,500 rooms, the property was the largest hotel in the world when billionaire investor Kirk Kerkorian opened it as The International Hotel in 1969. Barbara Streisand performed an inaugural series of concerts there before Elvis Presley began a 58-show series that broke Las Vegas attendance records.
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