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20 years ago, Superman died

20 years ago, Superman died and retailers remember the scramble for the popular issue
by Matthew Price Published: November 18, 2012
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/articleid/3729937/1/pictures/1886222">Photo - Flying Colors Comics & Other Cool Stuff in Concord, Calif., kept a tally of calls and questions about the death of Superman.  Photo provided by Joe Field. <strong></strong>
Flying Colors Comics & Other Cool Stuff in Concord, Calif., kept a tally of calls and questions about the death of Superman. Photo provided by Joe Field.

Rick Lowell, of Casablanca Comics in Portland, Maine, remembers the throngs of people.

“The first time that we ever had a line of people waiting for us to open,” Lowell said. “That happened three days in a row, and then repeated every week for a month or so.”

In a day, DC Comics had sold 3 million copies of “Superman” No. 75. The story continued through Superman's funeral, the unveiling of four possible new Superman, and the eventual revival of the original. Some fans grabbed “Superman” No. 75 hoping for a massive increase in value. The polybagged edition of the comic sold new for $2.50. Recent sales at ebay.com include sales at $9.16 and $12.99.

ComicsPRO president Joe Field, of Flying Colors Comics & Other Cool Stuff in Concord, Calif., remembered the day as well, and spoke to the collectability aspect.

“I think the comment that I'd most want to make is what I said to the Contra Costa Times back then when they asked about the collectability of Superman #75,” he said. “‘I honestly hope every one of these copies is opened up and read. That's where the real value is in comics — entertainment first, last and always. But I've also come to know that for some (many?) comic book consumers, the entertainment is in the chase — whether that's for a complete run of a title or a favorite classic cover or just for the hunt.'”

by Matthew Price
Features Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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