2013 auto sales in U.S. will be strong, firm predicts

The Polk research company says the automobile industry will continue to lead the economic recovery in the U.S., rising nearly 7 percent over 2012 to 15.3 million new vehicle registrations.
By The Associated Press Published: January 3, 2013

Those first showdowns will come over the next three months, when the government's legal ability to borrow money will expire and temporary financing for federal agency budgets will expire.

Polk predicted a handful of other trends for 2013. Sales will grow for big pickup trucks, which are very profitable for automakers. Demand has been depressed for five years due to the weak economy, but should get a lift in 2013 thanks to redesigned trucks from GM, Toyota and Ford.

Midsize sedans set pace

Polk also said the midsize sedan segment will continue to lead the industry. It's now at 18.5 percent of the market, 2 percentage points larger than any other type of segment.

“Recent redesigns of nearly every vehicle in the midsize segment are forcing more competition and continued growth,” said Tom Libby, Polk's lead North American analysts.

Polk joins many other analysts in predicting 2013 sales at or above 15 million. The consulting firm LMC Automotive, for instance, expects 2013 sales of around 15 million, up from 14.5 million in 2012.