BY JOHN ROHDE Modified: April 21, 2013 at 10:03 pm •  Published: April 28, 2013
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Q: Where do you see the NBA in 20 years?

A: The NBA has taken great steps and evolved into a tremendous brand over the last 20 years. It is a league that has benefitted from and utilized technology and various outside industries to help grow their product. Looking forward, the new Collective Bargaining Agreements as well as our new commissioner, Adam Silver, will take the lead on growing the industry. I believe that the future for the NBA is bright based on the fact that the league continues to expand its reach internationally, and there are several cornerstone players that are young in age, (of) high character and have a deep appreciation (of) what it means to play in the NBA.

Q: In 2033, the Thunder will have been in existence for a quarter-century. What do you hope the franchise will have achieved by then?

A: As we established the core values of the Thunder in 2008, we wanted to build an organization that was capable of sustained success and organizational endurance. Through that process, and with each day that passes, we are building an identity for the organization that will grow and evolve during the various cycles that exist within professional sports. It is our hope that as time passes on, we create lasting memories and experiences for multi-generations and that we can become part of the fabric of the community that supports us consistently.

Q: When you plan toward the Thunder’s future, how far ahead do you look? Five years? 10? 20?

A: It is impossible to put a specific number on years out that we look and plan, but part of our job is to always to look for ways to maximize the present while also staying vigilant and aware of what will ultimately allow the Thunder to endure and thrive in the future. There are so many variables that come into play in professional sports, and many of them are out of your control at the end of the day. However, as an organization we put a strong premium on sustainability within our market and, therefore, the future is a daily part of our process.



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