The men got the idea for the 3D peep sight six years ago as they wanted to shoot at greater distances without spending a lot of money for an adjustable sight.
It took three years of trial and error to develop the 3D peep sight, Bruder said. The first ones were homemade in Borland's Stillwater garage, but now Durant Plastics makes the product.
Bruder and Borland primarily sell the $20 gadget from their website, 3Dpeepsight.com, but they can also be bought from a few archery shops in the state, including the H&H Shooting Sports Complex in Oklahoma City.
“We've been waiting for someone to come tell us, ‘It didn't work for me,' but that's not been the case,” Bruder said. “We have had zero gripes. Zero returns.”
Their website contains video testimonials from bow hunters who rave about the peep sight, but Bruder admits some people are skeptical at first that they can shoot accurately at such distances with it.
“It's so radical in a way,” he said of the product. “It's a specialty product. Everybody who uses it says to us, ‘Why didn't I think of this.' You learn and get better with it.”
The 3D peep sight is the first invention for Bruder and Borland, but probably won't be the last.
“We've got a list of things we would like to bring to the market,” he said.