Whether the 3D peep sight becomes a big seller in the archery and bow hunting industry remains to be seen, but the gadget invented by two Stillwater men has created some buzz.
Cabela's is going to start selling the 3D peep sight in mid-April, said Lane Bruder, co-inventor of the gadget along with Victor Borland, son of the late legendary Oklahoma State baseball pitcher Tom Borland.
“They have already ordered from us,” Bruder said.
Over the years, peep sights have become standard equipment on bows. The sights make aiming easier and increase accuracy and consistency.
Inventors of the 3D peep sight say their product allows archers to consistently hit targets at 100 or 150 yards while still being able to shoot their bow at standard settings for closer distances.
“We are duplicating the shooting system in a bow,” Bruder said. “We are creating a second shooting system within a bow.”
With the 3D peep sight, an archer has the option to shoot more accurately at greater distances without buying an expensive slider or adjustable sight, Bruder said. It has two peep sights instead of one and two corresponding d-rings on the bowstring to hook a release on to.
One peep sight is used for standard distances while the second peep sight uses the same pins to line up at greater distances.
All an archer has to do is hook his release at a different point on the string and look through the second peep sight.
“You don't change a single thing about what you are doing,” Bruder said. “You don't change your anchor point. You don't change your form. If you have a five-pin sight on your bow, this turns into a 10-pin sight.”
The men got the idea for the 3D peep sight six years ago as they wanted to shoot at greater distances without spending a lot of money for an adjustable sight.
It took three years of trial and error to develop the 3D peep sight, Bruder said. The first ones were homemade in Borland's Stillwater garage, but now Durant Plastics makes the product.
Bruder and Borland primarily sell the $20 gadget from their website, 3Dpeepsight.com, but they can also be bought from a few archery shops in the state, including the H&H Shooting Sports Complex in Oklahoma City.
“We've been waiting for someone to come tell us, ‘It didn't work for me,' but that's not been the case,” Bruder said. “We have had zero gripes. Zero returns.”
Their website contains video testimonials from bow hunters who rave about the peep sight, but Bruder admits some people are skeptical at first that they can shoot accurately at such distances with it.
“It's so radical in a way,” he said of the product. “It's a specialty product. Everybody who uses it says to us, ‘Why didn't I think of this.' You learn and get better with it.”
The 3D peep sight is the first invention for Bruder and Borland, but probably won't be the last.
“We've got a list of things we would like to bring to the market,” he said.