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4DSales demonstrates the ripple effect of innovation

i2E Inc. recently led a $500,000 funding round in the Tulsa company 4DSales, which offers a mobile sales application.
Oklahoman Published: April 15, 2014

When a team of seasoned sales executives sets out to help their customers increase sales, the sky’s the limit.

4DSales, a Tulsa firm founded by executives who have lived and breathed sales throughout their careers, provides a mobile sales application that lets companies help their sales reps close more and larger sales.

The app runs on the iPad and Windows 8 tablets.

i2E recently led a $500,000 funding round in 4DSales, which included a $250,000 investment from the StartOK Accelerator Fund.

With 4DSales, a company can easily store and navigate all its sales collateral — brochures, photos, catalogues, PowerPoint presentations, technical data sheets, product specifications, and even videos — putting material at sales reps’ fingertips anywhere, anytime.

This increases the time sales people can be out in front of customers instead of creating PowerPoints, but the most impactful result is that 4DSales combines ease of access with the power of visual presentations to create a shorter sales cycle.

“Clients absorb so much more when we are demonstrating something visually,” said Brian Carpenter, 4DSales CEO. “Salespeople close sales by showing solutions. That’s the beauty of 4DSales. Through visuals, salespeople gain customers’ attention and create conversations that produce sales.”

In today’s fast-paced business world, a salesperson may get 10, 20, maybe 30 minutes at the most with a prospect. Reps must be nimble and prepared to go in the direction a prospect wants to go — not fumbling through materials looking for the right information.

With 4DSales, reps can switch dynamically between visual material, based on the prospect’s interests or needs. They don’t need to bring a brief case full of brochures. They always have the most professional and current material right at their fingertips, which helps prospects make quicker decisions.

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by Scott Meacham
President and CEO of i2E Inc.
Scott Meacham is president and CEO of i2E Inc., a nonprofit corporation that mentors many of the state’s technology-based startup companies. i2E receives state appropriations from the Oklahoma Center for the Advancement of Science and Technology....
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According to research from the Wharton School of Business, 67 percent of people say that presenters who use visual tools are more persuasive.


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