4. Ford Motor Co. enlisted late-night talk show host Jimmy Fallon to choose road trip stories submitted via Twitter with the hashtag (hash)steerthescript for its Lincoln Super Bowl ad. The story line of the Lincoln ad was developed from 6,117 Tweets and stars rapper Joseph "Rev Run" Simmons and Wil Wheaton, who acted in "Star Trek: The Next Generation."
5. Audi let viewers choose one of three possible endings for its Game Day spot by voting online on Jan. 25 for 24 hours. The ad shows a boy who gets enough confidence from driving his father's Audi to the prom to kiss his dream girl, even though he is then decked by her boyfriend. Audi allowed people to vote for one of three potential endings for the ad.
In one possible ending, the boy drives home alone in triumphant. Another ending shows him palling around with friends. The third shows the boy going home and finding a prom picture of his parents in which his dad has a similar black eye.
The first ending, called "Worth it," won. Audi, which declined to say how many people voted, said "Worth It," was by far the most popular, getting more than half of the total views and the most "thumbs up" out of all three versions.