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6 takeaways from Google's antitrust settlement

Published on NewsOK Modified: January 3, 2013 at 4:38 pm •  Published: January 3, 2013
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— Google pledged to adjust its online advertising system so marketing campaigns can be more easily managed on rival networks. Some FTC officials had worried that Google's existing service terms with advertisers make that difficult.

— The FTC's unanimous conclusion that Google does not practice unfair "search bias" to promote its own properties against competitors is a major victory for the online search leader. It means it won't have to change its search formula, considered to be the company's crown jewel.

— Not everyone was happy with the results. FairSearch, a group whose members include rival Microsoft Corp., said the FTC's "inaction on the core question of search bias will only embolden Google to act more aggressively to misuse its monopoly power to harm other innovators."

— Next up, European regulators are expected to wrap up a similar investigation of Google's business practices in the coming weeks.