By Mike Baldwin Modified: September 4, 2008 at 10:51 am •  Published: September 4, 2008
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With “Thunderstruck” blaring over speakers inside Leadership Square, NBA players Desmond Mason and Damien Wilkins and a group of kids unveiled the Thunder logo Wednesday afternoon.

While there was little suspense in recent weeks that Thunder would be Oklahoma City's new NBA team's nickname, there was one element of surprise — the team's primary background color is sky blue.

“We think the logo is classic in its style,” said team chairman Clay Bennett. “We think it's powerful in its design. We think it evokes energy. We think the word Thunder is displayed with simplicity and dignity. And the colors represent much about Oklahoma.

“Our primary color blue is the color of our state flag. This is very much an Oklahoma organization. The sunset is red and orange. Not too red. Not too orange. And the beautiful sun is reflected by yellow.”

The NBA filed for trademark rights to six nicknames for Oklahoma City's franchise more than a month ago. When asked which nickname was the team's second choice, Bennett said Thunder was always the leading candidate.

“We just felt it connected,” Bennett said. “We liked the name. We felt it reflected the identity we hope to establish for the team. And thought the word connected to Oklahoma in an effective way, a word of power and strength and clarity. It was a favorite early on. Thunder was the leader for a long time.”

Team uniforms will be unveiled when training camp begins later this month. Other logos and a mascot also are being developed.

“We now have a name that represents the organization,” said general manager Sam Presti. “That's a great feeling. The nickname and logo bring to life so many different things. The colors were well thought out. We now have a brand we can start to identify with. It's a great day for the fans and the community.”

The Oklahoma City team worked with the Ackerman-McQueen agency and the NBA to develop the logo.

“We are thrilled with the creative design,” Bennett said. “It's an exhilarating day. We're very proud. We hope the fans are proud. And we hope to make them proud.

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