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9 Brilliant Ads That Fight Animal Cruelty Published: June 22, 2014

Getting the message out about ending animal cruelty is essential, Take Part reports.

But depending on the methods, viewers can either become engaged or get turned off. Some advocacy groups resort to shocking tactics to get their point across, but there are also organizations that run campaigns designed to start a meaningful and effective conversation. From targeting wildlife crime to circus training methods, these nine advertisements inform and provoke positive action.

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