It’s 9:12, and the CBS studio is located at the Chelsea Piers.
There, Adam Zucker conducts a taped interview with Bradford. Zucker also interviewed Jason White the day after he won the Heisman in 2003.
"It hasn’t really fully hit me yet,” Bradford says. "Maybe in a couple weeks it will.”
Eventually, the elephant in the room is finally addressed.
"Jason White warned me that Billy Sims was going to yell ‘Boomer,’ and to be prepared to yell ‘Sooner’ back,” Bradford tells Zucker.
Bradford also says the team watched his cartwheel goal-line leap in Stillwater at least 10 times in slow motion.
"It was pretty interesting to watch,” he says.
To welcome Bradford, meanwhile, the CBS crew has had the Bedlam game playing on all the TVs.
After Martha declines, CBS convinces Kent to go on camera for a few minutes. At one point, a CBS producer interrupts the interview and asks both parents what they told Bradford growing up.
What is the secret formula?
Work hard? Dedicate yourself?
"No, we just told him that we love him,” Martha responds.
When Kent is done, he gets up and points to the chair, saying, "All right, Mar, you’re up.”
She laughs, but no way is she going on camera.
Bradford signs a copy of the New York Times sports section, which has a big picture of Bradford on the cover, for the producer’s son, a budding quarterback.
As everyone walks out of the studio at 9:58, the CBS TVs are about to show the Stillwater whirlybird, Bradford’s defining Heisman moment.
Bradford and Cline laugh as the play unfolds.
A few feet away, however, Martha isn’t laughing; she’s shaking her head.
But during the slow-motion replay, still shaking her head, Martha also lets out a smile.