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A fresh start for Halston
Late designer’s clean-lined American sportswear revived in new line

Los Angeles Times
Modified: May 7, 2013 at 5:46 pm •  Published: May 7, 2013

class="krtText">Like everyone else in the business of reviving old fashion brands, Malka is trying to simultaneously capitalize on, and move beyond, his namesake designer. For shoppers who know the name, Malka hopes they remember Halston not only as disco denizen but as Halston, creator of American sportswear. That’s the focus of the Halston Heritage collection, which is created by an L.A.-based design team. The clothes have a spare minimalism and sportiness similar to what’s being offered from such brands as Theory, Vince and Helmut Lang and at the same contemporary price point. (Malka also plans to launch a higher-end collection under the Halston name, though he doesn’t know when.)

Highlights include a white leather paneled cotton canvas peplum jacket ($695); a belted, white shirt dress with box-pleat details and a shirttail hem that curves into the front yoke ($575); slim cream leather and ponte knit pants ($895); a poppy-colored, elbow-sleeve, boat-neck gown with a draped back ($895); matte white crocodile pointy-toe pumps ($345); and a gold linen doctor bag ($495). The hardware on soft clutch bags ($450) echoes the organic forms in Halston’s jewelry and perfume bottles, which were created by Elsa Peretti.

Unlike the previous incarnation of the brand, which emphasized slinky, sparkly evening gowns over daytime looks, Halston Heritage has both, and it’s aimed at working women ages 30 to 50, he said, “because this is how (that age group) dresses today. They don’t look like Samantha Stevens in ‘Bewitched,’ who looked 50 at age 28.”

“Whether you know the brand or you don’t, we’re hoping it doesn’t matter. At the end of the day, you see a beautiful store with everyday stuff that has a certain style and is approachable and affordable,” Malka said. “And without naming names, there are 20 brands out there right now that are influenced by this, by the simplicity, the drape, the clean lines. The question isn’t, ‘Is it relevant to today?’ because it’s already out there. And this is where it came from. It started with Halston.”