July 3: Netflix announces that subscribers watched more than 1 billion hours of online video in June, an indication that streaming video is getting more popular.
July 12: One-year anniversary of price-hike announcement. Subscriber growth has returned, but even after a recent rally, Netflix stock remains more than 70 percent below its peak price of nearly $305 about a year ago.
Aug. 15: Netflix announces that its international expansion will continue with a rollout in four Nordic countries — Norway, Denmark, Sweden and Finland. Service became available in mid-October.
Oct. 31: Activist investor Carl Icahn discloses he has used some of his $14 billion fortune to accumulate a 10 percent stake in Netflix.
Nov. 5: Netflix moves to protect itself against hostile takeovers by adopting a shareholder rights plan, also known as a poison pill. Such a plan is designed to make it difficult or even impossible for someone to take over the company without an agreement from the board. Netflix says the provision is triggered if a person or group acquires 10 percent of Netflix, or 20 percent in the case of institutional investors, in a deal not approved by the board.
Dec. 4: Netflix announces that its video subscription service has trumped pay-TV channels and grabbed the rights to show Disney movies shortly after they finish their runs in theaters. Netflix's streaming service will have exclusive U.S. rights to offer Disney's first-run movies during the period normally reserved for premium TV network such as HBO, Starz and Showtime. It will start after Disney's current deal with Starz ends in 2015.
Jan. 23, 2013: Netflix surprises investors by reporting a fourth-quarter profit as it warded off stiffer competition to add 2 million U.S. subscribers during the final three months of 2012.
Feb. 1: Netflix releases 13 hour-long episodes of the political drama "House of Cards" all at once. Many subscribers binged and watch the entire season continuously. Critics laud the series, which stars Oscar-winning actor Kevin Spacey.
April 19: Debut of the thriller "Hemlock Grove," the second original series on Netflix in 2013.
April 22: Netflix announces that it added 2 million U.S. subscribers in the January-March period, hitting the top end of a target set by the company's management. The success of "House of Cards" is credited.
May 26: Netflix is scheduled to release a new, fourth season of "Arrested Development" in a revival of the series cancelled in 2006. All 15 episodes will be available at once at 12:01 a.m. PDT (3:01 a.m. EDT).
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