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A New Glimpse of the Future Pizzeria Gusto at The Rise

by Steve Lackmeyer Published: April 13, 2014
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It was, for the longest time, one of the most pathetic, depressing corners in the urban core of Oklahoma City, creating an unsightly interruption between Paseo and Uptown 23rd. But Jonathan Russell saw potential – and his vision continues to evolve in quite a wonderful way as work continues on The Rise.
The development has taken longer than expected, but with each glimpse of what’s ahead, the vision keeps getting better.

Consider that the above two buildings, center and right in the above photo, as I’ve previously reported, were never meant to be saved. Initial plans called for the demolition. But fortunately, Ian McDermid saw a great bar where the old Texaco stood.
The old Texaco station, circa 1970s.
The old Texaco station, circa 1970s.
The future Pump Bar
The future Pump Bar
I love that McDermid and his branding folks at Robothouse are showing an appreciation for the property's past.
I love that McDermid and his branding folks at Robothouse are showing an appreciation for the property's past.

I loved sharing the story of the second once doomed building, an ugly former nightclub. Chris Lower and Kathryn Matthis, who also own and operate Big Truck Tacos, Mutts and Backdoor BBQ, are set to open Pizzeria Gusto in the former Bora Bora/Paseo Underground club.

This was one of my favorite stories this past month. The unexpected discovery of an Art Deco cast stone and brick facade hidden under years of ugly.

And now, we learn today what this gem will look like (posted on the Pizzeria Gusto Facebook page):

by Steve Lackmeyer
Business Reporter
Steve Lackmeyer is a reporter and columnist who started his career at The Oklahoman in 1990. Since then, he has won numerous awards for his coverage, which included the 1995 bombing of the Alfred P. Murrah Federal Building, the city's Metropolitan...
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