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Adam Levine launches new women's collection at Kmart

Linda Miller Modified: April 10, 2014 at 9:45 am •  Published: April 10, 2014
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Adam Levine's new women's wear collection.
Adam Levine's new women's wear collection.

Grammy Award-winning recording artist Adam Levine’s new women’s collection lands in Kmart stores and shopyourway.com today. The collection follows his successful menswear line.

“The best thing about designing a women’s collection is that I was able to create pieces that I would like to see a woman wear,” Levine said.  “I was thrilled with how the men’s collection turned out, and it’s been a really cool process working with the Kmart design team to replicate that simple yet sophisticated style for a woman.”

Inspired by the idea of the “Adam Girl,” the collection of clothing and accessories reflects the casual and effortlessly cool aesthetic embodied by the musician and co-host of NBC’s  “The Voice.” Designed in a vibrant summer palette with a mix of prints, the collection features floral adorned kimono tops, colorful twill shorts, crocheted bralettes and an assortment of denim. The line also includes a demure lacy sheer blouse and a summer Aztec maxi dress, all of which can each be complemented by accessories.

Shop Your Way members can follow Adam at www.shopyourway.com/adam to view exclusive messages, photos and videos from the star and have early access to products in the collection.

The collection, which ranges in price from $12.99-$29.99 for apparel and $6.99-$29.99 for accessories, will be available exclusively in 500 Kmart locations nationwide



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