“The need is quite great,” Kurtz said. “If you built more centers, they would fill up. The problem is paying for the care.” The agency hopes to educate legislators and the public on the need and value of adult day services with a series of new commercials. The commercials – produced on a $14,000 budget – are expected to debut by Christmas, and will highlight the benefits for a loved one who isn’t ready to be institutionalized. “This is about the investment of state dollars and the return on those dollars,” Robertson said. “We have to show people the benefits of adult day services, and how it can save the state money in the long run.”
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