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AEG to allow booking of adjacent seats for friends

Associated Press Modified: October 12, 2012 at 10:45 am •  Published: October 12, 2012
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LOS ANGELES (AP) — AEG, the sports and entertainment giant that is up for sale, is making it easier to book concert and sports tickets for friends without having to pay for them all at once.

The owner of Staples Center and the National Hockey League's Los Angeles Kings is rolling out the feature, called AXS Invite, at some of its owned and operated venues starting this month.

The service allows ticket buyers to pay for their own seats and then reserve several adjacent ones online.

The purchaser then invites friends through Facebook or email, and the friends have 48 hours to accept or decline the invitation. They in turn register on the site and pay for the tickets themselves. Unsold tickets will go back up for sale.

"For us and for the artist and the venue, it's really about finding a way to sell more tickets," said Tom Andrus, general manager of AXS.com. "For the customer it's a way of making it more convenient."

AXS Invite won't be available immediately when tickets are first put on sale, which means it probably won't be useful for quickly sold-out shows. Andrus said the feature could be available within hours or the next day, but certainly within 48 hours of a given sale time.

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