ORLANDO, Fla. (AP) — The new CEO of struggling BlackBerry maker Research in Motion Ltd. will make his first major speech Tuesday amid the company's difficulties competing with flashier, consumer-oriented phones such as Apple's iPhone and models that run Google's Android software.
Thorsten Heins, who took the CEO job in January after longtime chiefs Jim Balsillie and Mike Lazaridis stepped aside, will deliver the morning keynote at BlackBerry World, an annual conference in Orlando, Fla., for corporate customers, software developers and other partners.
The speech comes as RIM is undergoing a comprehensive strategic review. In March, RIM said it plans to return its focus to its corporate customers, admitting that it couldn't succeed in trying to be all things to all customers. RIM has had limited success trying to enter consumer markets in recent years, particularly with high-end devices that sport touch screens popular with consumers.
Heins and other RIM executives will be speaking Tuesday on their vision for the future of mobile devices and the Internet. They also plan to discuss the upcoming BlackBerry 10 platform, an often-delayed system that RIM is banking its future on.
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