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Ahead of the Bell: Research in Motion CEO to speak

Published: May 1, 2012 Comment on this article

The audience is expected to include information-technology executives who have important roles in determining what products to support and buy within corporations. RIM plans to discuss its innovations for businesses as it faces threats from a "bring your own device" movement, in which employees bring their own iPhones or Android devices to work instead of relying on BlackBerrys issued by their employers.

Colin Gillis, an analyst with BGC Financial, noted that RIM is not holding a specific presentation for analysts this year. Gillis said that's a smart move. He said RIM's focus will be on rallying developers to keep making applications for the BlackBerry.

"They want to focus on developers and keep the community robust and not lose those guys," Gillis said. "It's about showing them love. By not having analysts there it keeps the depression out of the event."

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