Airlines to begin selling ads on boarding passes

 
By Joshua Freed
Published: July 17, 2008

MINNEAPOLIS — Luggage? Got it. Boarding pass? Check. Ads on boarding pass to help beleaguered airline industry pay for expensive fuel? Check.

Several major airlines will begin displaying ads on boarding passes for customers who check in from home. Customers can print the boarding passes without ads if they want.

Sojern Inc. , which is selling the ads, said Delta Air Lines Inc. would begin using the ads this...


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