Alliance HealthCard announces plans to merge with Access Plans USA
Published: November 18, 2008
A national designer and marketer of consumer discount services that moved its headquarters to Oklahoma this summer has announced it will acquire a company that develops and distributes discounted health-related services.
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History of discounts
Alliance HealthCard, which was based in Atlanta, started in 1998 providing discount health programs including physician visits, hospital stays, chiropractics, vision, dental, pharmacy, hearing and patient advocacy. In 2007, the company merged with Benefit Marketing Solutions in Norman, expanding into programs offering discount savings on dining and entertainment, automotive, legal and financial services, along with insurance programs for leased property replacement and involuntary unemployment. Wright, formerly with Benefit Marketing, will be chief executive of the combined companies. Access Plans USA offers health insurance products to individuals and families and non-insurance health care discount programs for the uninsured or underinsured.Winning combination?
The acquisition brings together two similar companies and will expand the combined company’s market share. The combined companies employ about 100 people. Access "will bring $40 million in revenues to our operation,” Wright said. The merger will provide additional funding for growth and revenue, said Ian Stuart, Access Plans’ interim chief executive.
Related Topics:
Mergers and Acquisitions, Business, Company Activities and Information, Marketing, Personnel Changes, Executive Changes


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