Allied Arts’ new fundraising program puts the “Power2Give” in the hands of its member agencies’ supporters.
The central Oklahoma arts funding organization officially launches its targeted “crowdfunding” program Power2Give Sunday after a three-day “soft launch,” said Kristy Blosch, communications director for Allied Arts. The program, which is used around the country by similar groups, allows any central Oklahoma nonprofit arts organization to create individual funding campaigns for specific programs or goals.
“Part of the reason why we wanted to implement this was because we had hit a little bit of a plateau with our donors, so we started looking at ways to reach new donors or new ways for current donors to give,” Blosch said. “Our main function is to raise money to support local nonprofit arts organizations, and when you flatten out, it’s a problem.”
While Allied Arts is raising funds through traditional means during its annual campaign that runs through February, the Power2Give option allows donors to put money directly toward an agency’s specific needs. Blosch said Power2Give is similar to other crowdfunding platforms such as Kickstarter and Indiegogo, but unlike the Kickstarter model, Allied Arts’ member agencies are not required to meet their stated financial goal for any given project to receive the full amount of raised donations.
“We kept getting feedback that people wanted an opportunity to feel more connected to what they’re giving to,” she said. “A lot of people love the idea that when they give to Allied Arts, they’re giving one gift and supporting, in some years, up to 40 organizations with one gift. But some want that gift to be more focused, and that’s where Power2Give came in.”
As part of the launch, Allied Arts lists 25 fundraising projects at www.power2give.org/centraloklahoma. For example, Lyric Theatre of Oklahoma is raising money for five new stereos to be used by rehearsing students at its Thelma Gaylord Academy. A “project detail” page on Allied Arts’ Power2Give site provides information on specifics of the program, the fundraising goal and how much is currently raised. The page gives donors the choice of donating a dollar amount of their choosing or fully funding the goal.