Amazon launches Kindle content service for kids

 
No Author Published: December 5, 2012    Comment on this article Leave a comment

photo - This image provided by Amazon shows a new subscription service for children’s games, videos and books aimed at getting more kids to use its Kindle Fire tablet devices. Amazon.com Inc. plans to announce Wednesday, Dec. 5, 2012 that the Kindle FreeTime Unlimited service will be available in the next few weeks as part of an automatic software update. (AP Photo/Amazon)
This image provided by Amazon shows a new subscription service for children’s games, videos and books aimed at getting more kids to use its Kindle Fire tablet devices. Amazon.com Inc. plans to announce Wednesday, Dec. 5, 2012 that the Kindle FreeTime Unlimited service will be available in the next few weeks as part of an automatic software update. (AP Photo/Amazon)

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Amazon, which is based in Seattle, is launching the service as competition heats up in the tablet market among Apple, Barnes & Noble, Microsoft and Samsung. Amazon's strategy is to offer the Kindle at a relatively low price and make money selling the content.

Offering a subscription service aimed at kids helps set the Kindle apart from its many competitors.

"We hope that our devices are really, really attractive for families," said Peter Larsen, vice president of Amazon's Kindle business.

Amazon's stock increased $1.47, or 0.6 percent, to close Wednesday at $253.96.

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