Amazon launches Kindle content service for kids
Amazon, which is based in Seattle, is launching the service as competition heats up in the tablet market among Apple, Barnes & Noble, Microsoft and Samsung. Amazon's strategy is to offer the Kindle at a relatively low price and make money selling the content.
Offering a subscription service aimed at kids helps set the Kindle apart from its many competitors.
"We hope that our devices are really, really attractive for families," said Peter Larsen, vice president of Amazon's Kindle business.
Amazon's stock increased $1.47, or 0.6 percent, to close Wednesday at $253.96.
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