APNewsBreak: Coke, Samsung pull Vietnam site ads

Associated Press Modified: October 3, 2012 at 2:31 am •  Published: October 3, 2012
Advertisement
;

HANOI, Vietnam (AP) — Coca-Cola and Samsung have pulled their advertising from a popular Vietnamese website notorious for providing unlicensed downloads of Western and local songs, in a rare victory against online piracy in a country where it has grown unchecked.

The companies abandoned Zing.vn after The Associated Press alerted them to local and international concerns about the website, which is the sixth-most visited in the nation of 87 million people.

Zing's audience of young, tech-savvy web users has made it attractive to companies wanting to promote their products in a fast-growing Asian market where some 30 million people are online. It was unclear if the companies were ignorant of the content of the site or chose to ignore it.

Besides Coca-Cola Co. and South Korea's Samsung, other multinationals that have advertised on Zing include Canon, Yamaha, Intel and Colgate Palmolive. Zing said in a statement it couldn't comment.

The presence of international advertising added to the legitimacy of Zing, causing particular anger among Vietnamese artists who felt the site was profiting from their work without compensating them. After being contacted by The AP, Samsung and Coca-Cola said in separate statements they had withdrawn their ads.

"We highly respect and value intellectual property rights, and stand against acts of infringement, such as the unauthorized copying and distribution of copyrighted material," Samsung, which was advertising its Galaxy tablet on Zing, said in a statement. "Accordingly, our advertisements on Zing.vn have been withdrawn."

Coca-Cola said it had stopped advertising on the site and would "investigate their practices before making further decisions."

The drinks company had an especially close association with site, which also features games, instant messaging and a social media network. In 2011, it collaborated with Zing on a music awards ceremony, according to Zing's website. A special site created for the campaign attracted close to 6 million people who visited 10 million times, according to the website.

The music industry in the United States has complained about well-known companies whose ads appear on illegal downloading sites and is trying to get them to stop such advertising. Those commercials are mostly placed by ad networks contracted by agencies working for the companies. In May, the Association of National Advertisers issued guidelines to its members urging them to try and prevent such placements.

The decision by Coca-Cola and Samsung could add impetus to efforts by Vietnamese web companies to clean up their act.

Vietnamese company MV Corp, which represents around half of the local music industry, says some of the biggest sites, including Zing, plan to begin charging for music on Nov. 1. But it is unclear whether the deal means they will take down their infringing material, or whether Western recording companies will take part.

Continue reading this story on the...

   Please Login to your Facebook account to see comments