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APNewsBreak: Trump sues to get name off casinos

Published on NewsOK Modified: August 5, 2014 at 9:53 pm •  Published: August 5, 2014
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ATLANTIC CITY, N.J. (AP) — Donald Trump has a message for the two Atlantic City casinos that still bear his name, five years after he gave up anything to do with running them: You're fired.

The real estate mogul and reality TV star, who presided over a casino empire in the glory days of Atlantic City, filed a lawsuit on Tuesday demanding that his name be stripped from the remaining two.

He told The Associated Press he sued Trump Entertainment Resorts, a descendant of a corporate entity he once controlled, because it has allowed its two Atlantic City casinos, the Trump Plaza and the Trump Taj Mahal, to fall into disrepair, tarnishing his personal brand and confusing customers.

"I want it off both of them," Trump said in an interview Tuesday evening. "I've been away from Atlantic City for many years. People think we operate (the company), and we don't. It's not us. It's not me."

It was the latest manifestation of Atlantic City's struggles: One casino closed in January, two others are slated to do so by next month and another is up for a bankruptcy auction on Thursday and will shut down if a buyer doesn't materialize.

Trump's lawsuit, filed in state Superior Court in Atlantic County, seeks a court order directing Trump Entertainment Resorts to immediately cure what it terms a breach of Trump's licensing agreement with the company or remove his name from the casinos and the company itself.

"Since Mr. Trump left Atlantic City many years ago, the license entities have allowed the casino properties to fall into an utter state of disrepair and have otherwise failed to operate and manage the casino properties in accordance with the high standards of quality and luxury required under the license agreement," Trump wrote in his lawsuit, filed in the name of Trump AC Casino Marks LLC. "The Trump name ... has become synonymous with the highest levels of quality, luxury, prestige and success."

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