App to hail taxis, limos launches in Las Vegas

Published on NewsOK Modified: August 13, 2014 at 2:54 pm •  Published: August 13, 2014
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LAS VEGAS (AP) — Las Vegas visitors can now hail a ride from a taxi or limo company using their smartphone, even if they can't use the popular ridesharing apps available in many other U.S. cities.

Integrity Vehicle Solutions on Wednesday launched the Ride Genie app, which gives users access to about 400 black cars, SUVs and limos from several transportation companies. Taxis are expected to be picking up assignments from the app in the next six to eight weeks.

"The riding public can take advantage of the convenience of technology without losing the assurances that the driver and car that they hail are properly inspected, regulated, licensed and insured," said Ride Genie CEO Mark James, former CEO of the Frias cab and limo company, which is among several firms offering their services through the app.

Individual companies "were able to put their competitive differences aside to create a better consumer experience," James said.

The app allows users to watch the vehicle's progress toward them on a map in a style similar to ridesharing apps Uber and Lyft, although the drivers are professionals regulated through the taxi authority and not people using their own cars or shuttling passengers as a side job.

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