Arby's Airs a 13-Hour Commercial Published: May 29, 2014

Norway's 8-hour TV program that featured nothing but wood burning is amateur hour compared to this: a 13-hour, 5 minute, 11-second commercial of brisket smoking. That spot, which aired Saturday, has set a Guinness World Record (the former record-holding commercial, by Nivea, was a measly hour), and the honor goes to none other than Arby's, according to

The fast-food chain created the half-day commercial as a promo for its Smokehouse Brisket Sandwich, a limited edition offering that Fox News reports is packed with BBQ sauce, fried onions, smoked gouda, and brisket that has been smoked for, you guessed it, 13 hours.

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