Are iPads the new flower bouquet? Retailers say tech gifts are in this Mother's Day

While traditional gifts like jewelry, brunch and flowers are still popular, 14 percent of people plan to buy mom a new iPad, smartphone or digital camera this year, according to the National Retail Federation.
BY JENNIFER PALMER jpalmer@opubco.com Published: May 9, 2013
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Flowers and jewelry are still the go-to gift for Mother's Day, which is Sunday. But this year, retailers are seeing more shoppers treating mom to a new electronic device, like an iPad, smartphone or digital camera.

According to the National Retail Federation, 14 percent of consumers will spend more than $2.3 billion on electronics for mom — the most in the survey's history and on par with how much will be spent on flowers. Also topping the charts this year is the number of people who will shop online. Nearly three in 10, or 28.5 percent, will buy Mother's Day gifts online, up from 25.6 percent last year.

Overall, spending is expected to average $168.94 this year, up from $152.52 last year. Total U.S. spending is expected to reach $20.7 billion.

Getting technical

Jennifer Warmoth, a manager at the south Oklahoma City Best Buy, said the store is displaying popular Mother's Day gifts like iPads, Kindles and other tablets, as well as digital cameras in female-friendly colors like pink, purple and red.

“They used to buy just flowers or jewelry, but technology is becoming a bigger part of everyone's life,” she said.

However, gift givers should be prepared to splurge. The latest Kindle Fire costs $179.99 and an iPad is $499.99 at Best Buy. For shoppers on a budget, she recommends buying accessories for a device mom already has.

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Technology gift ideas for Mother's Day

Samsung Galaxy S4, a smartphone with a 5-inch HD display and 13 megapixel rear camera. Cost: $199.99 from U.S. Cellular.

Samsung Galaxy Note 10.1, a tablet with multi-window capability that helps moms multitask. Cost: $499.99 from U.S. Cellular.

Lifeproof waterproof case, a smartphone case that protects the device even when submerged in water or snow. Cost: $89.99 from Verizon Wireless.

Mophie Juice Pack Reserve, a backup battery for iPhone users that fits on a key ring. Cost: $35 from AT&T.

Fitbit One, a wireless activity and sleep tracker that monitors calories burned, steps taken, stairs climbed and more. Cost: $99 from AT&T.

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