Flowers and jewelry are still the go-to gift for Mother's Day, which is Sunday. But this year, retailers are seeing more shoppers treating mom to a new electronic device, like an iPad, smartphone or digital camera.
According to the National Retail Federation, 14 percent of consumers will spend more than $2.3 billion on electronics for mom — the most in the survey's history and on par with how much will be spent on flowers. Also topping the charts this year is the number of people who will shop online. Nearly three in 10, or 28.5 percent, will buy Mother's Day gifts online, up from 25.6 percent last year.
Overall, spending is expected to average $168.94 this year, up from $152.52 last year. Total U.S. spending is expected to reach $20.7 billion.
Jennifer Warmoth, a manager at the south Oklahoma City Best Buy, said the store is displaying popular Mother's Day gifts like iPads, Kindles and other tablets, as well as digital cameras in female-friendly colors like pink, purple and red.
“They used to buy just flowers or jewelry, but technology is becoming a bigger part of everyone's life,” she said.
However, gift givers should be prepared to splurge. The latest Kindle Fire costs $179.99 and an iPad is $499.99 at Best Buy. For shoppers on a budget, she recommends buying accessories for a device mom already has.
Tommy Arens, director of sales for U.S. Cellular in Oklahoma, said the newest cellphones with high-quality cameras appeal to moms, and tablets help busy moms multitask.
“Moms are increasingly going mobile these days, and their smartphones and tablets can be great tools to help them get things done. They use their smartphones and tablets for work, to keep track of the kids, shop on the go, find easy meals to make for dinner and make family plans for the weekend,” he said.
Traditional gifts are still popular. An estimated one-third of consumers will buy jewelry, spending $4.2 billion nationwide, the federation's survey found. Also, gift givers will spend $3.5 billion on a special outing such as brunch or dinner, $2.3 billion on flowers, $2 billion on gift cards, $1.7 billion on clothes and $1.5 billion on personal service gifts, such as a day at the spa.
Technology gift ideas for Mother's Day