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Argentina blends devotion and marketing with pope

Published on NewsOK Modified: March 17, 2013 at 5:20 pm •  Published: March 17, 2013
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In the heart of Buenos Aires, the mood was festive.

Vendors outside the Cathedral sold pins, calendars and posters with the image of Francis. The flag of the Vatican City seemed to be the most popular sales item.

Uma Eiras, a 10-year-old student, waved a tiny one with its two white-and-gold vertical bands and said she would hang it in her room.

There seemed not to be a single pew empty inside the giant national Cathedral and many followed the Mass on large screens across the street.

Sabina Podrez, a 39-year-old scrivener, said she attended the Mass out of hope that Argentina and the world will change under a new pope.

"We were going to work disheartened, with insecurity," Podrez said. "This is a breath of fresh air."