The White River Fish Market and Seafood Restaurant has been a Tulsa staple for fresh fish and impeccable seafood since it opened its doors in 1932.
The combination seafood market and restaurant is nestled in a shopping center at 1708 N Sheridan and offers a variety of seafood that is flown in from various coastal regions.
It may not look like a location that offers some of the freshest seafood in Oklahoma, but Tulsans of all types have been buying and dining here for more than six decades.
The restaurant has a cafeteria-like feel with a casual atmosphere and two long display cases that show off the impressive seafood.
The original motto of the restaurant was “you pick ’em we fix ’em” and the tradition continues today, with a unique dining experience that encourages customers and diners to choose the exact filet they want and how they want it prepared.
Diners can choose to have their fish fried, broiled or grilled, and the menu also offers salads, smoked dinners (including beef brisket $9.95 and salmon $14.95), desserts and appetizers.
Some of the most popular items include the catfish (fried fillet — $10.45), fried shrimp (popcorn $10.95, or jumbo $11.45) and the gumbo, with chicken or shrimp, which is one of the restaurants’ specialties ($3.95 for a cup, $5.95 for a bowl).
Tuesday and Wednesday nights also are popular because of the lobster tail dinners that are only served then ($22.95).
Many in town consider the restaurant to be a Tulsa legend, and reviewers from throughout the nation have agreed, with rave reviews coming from national media outlets such as the Gourmet Magazine, National Public Radio, www.Roadfood.com and Bon Appetit Magazine.
Owner Garry Cozby bought the restaurant from O.T. Fallis in 1981 and has kept the original concept and tradition alive.
Cozby explained that the central location of Tulsa allows the company to fly in fish from coastal regions, and also attracts a wide range of patrons.
“It would probably be the last location anybody would pick,” Cozby said. “It’s not Restaurant Row, but actually, for me, it’s great.
“Because of all the industry around here we have a huge lunch business, and then at night, we’re just so well known, been here so long that people just come from all over the city too."
Cozby added that he also has been considering opening another location, possibly in Oklahoma City, South Tulsa, Broken Arrow, or out of state.
“I’ve always kind of wanted to put in another location, and I might, but I wouldn’t want to move from this spot for sure,” he said.
“When I bought it, I’ve just enjoyed it for 28 years, but I might consider putting in another location.”
10:30 a.m. to 8 p.m. Monday
10:30 a.m. to 8:30 p.m. Tuesday to Saturday
Closed on Sunday