STILLWATER — For years, Oklahoma State football fans have been told there will be better days down the road.
To some long-suffering Cowboy fans, coach Mike Gundy's message on Monday that the program is on track is like the boy who cried wolf.
After blowing leads in the final minute in losses to Kansas State and Texas A&M, players are frustrated, coaches are frustrated and Gundy is well aware fans are frustrated.
"We live in a society today where people want answers now, especially in this profession," Gundy said. "That's just the way it is. And it's never going to change because of television, because of money."
The Cowboys are 4-3 but could easily be 6-1. The goal since spring was to qualify for a bowl. That goal is in jeopardy since OSU will be an underdog in four of its final five games.
Gundy used a business-world example to describe the modern day quick-fix mentality.
" ‘If I don't get this contract or make this deal I'm going to get fired,' " Gundy said. "Editors are on you guys. Why is Bobby Reid hurt? I want answers. I want them now. There's the internet. Things happen fast.
"But that's not the approach we're going to take for our football team. We're not going to cut corners."
To make his point Gundy said OSU plans to redshirt wide receiver Jeremy Broadway, who suffered a broken forearm during two-a-days. Broadway has returned to practice. But Gundy won't burn a redshirt year for a few plays on specials teams or receiver.
The first seven games are proof OSU is much improved compared to Gundy's 4-7 debut season. OSU is ranked seventh nationally in scoring (37.4). Last season the Cowboys never scored 37 points in any game and were outscored by 157 points in conference play.
"My mom said, ‘Last year we really didn't know if you guys knew what you were doing,' " Gundy said. "I said, ‘Why didn't you tell me that last year, mom?' She said, ‘Because I felt sorry for you.' But this year I feel pretty good about the direction we're going."
Gundy said the Cowboys should have a chance to win every week.