Here's the scoop on new Braum's
Stores will carry more ‘fresh market' items
Here's the scoop on new Braum's
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By Richard Mize
Published: June 16, 2007
They're anything but plain vanilla, these new Braum's Ice Cream & Dairy Stores.
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Change in emphasis
The space is proportioned differently in the new design to accommodate a change in emphasis at Braum's.
Neither Braum's ice cream nor the 10,000 cows in Tuttle that produce it are going anywhere. In fact, new flavors including cake batter and fried ice cream, plus new sherbets, are coming.
But with the new design, Braum's is reducing the seating areas from around 120 seats to 86 seats, and is expanding its "fresh market” areas to accommodate a growing line of produce and staple groceries.
The new stores will have the traditional fountain area for ice cream, grill area for sandwiches, and the enlarged market for dairy, baked goods, meat and produce, with wider aisles, double checkout counters and automatic doors.
Other features will include wrap-around murals of farm scenes in the market areas, pendant lights over multicolored tables in the restaurants, and open-beam ceilings.
The new stores will replace the chain's oldest, smallest stores.
"My family and I thought it was time for something bigger and better,” said Braum, whose parents, Mary and Bill Braum, opened the first Braum's store in 39 years ago. "Within the next few years our plan is to rebuild about 59 stores throughout a five-state area, using this same prototype.”
After Norman, the next new stores will be built in Choctaw, Oklahoma City, Altus and Ada, Schwab said. Braum's has 276 stores in all in Oklahoma, Kansas, Texas, Arkansas and Missouri.
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