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Published: August 17, 2007
OKC a hot spot for sports talk radio
By Mel Bracht
Caribou Broadcasting (later acquired by Citadel Broadcasting ) struck gold in 1998 when it launched the Sports Animal radio network and purchased WWLS-AM 640 for $3.7 million from John Fox .

The Sports Animal turned the sports/talk format into a cash machine, providing throngs of male listeners for advertisers and six-figure incomes for its top personalities. Al Eschbach , one of the Sports Animals' on-air talents...

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