Mel Bracht, Sports Media

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OKC a hot spot for sports talk radio

 
By Mel Bracht    Comment on this article Leave a comment
Published: August 17, 2007

Caribou Broadcasting (later acquired by Citadel Broadcasting) struck gold in 1998 when it launched the Sports Animal radio network and purchased WWLS-AM 640 for $3.7 million from John Fox.

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Rating the five afternoon drive shows is highly subjective, but here are my favorites:

1. Jox 930, Ron Thulin and Jack Mildren: Thulin, a former TBS college football broadcaster, and Mildren, the former OU quarterback and lieutenant governor, quickly have become an entertaining team. Although Thulin works out of a studio in his San Antonio home, he does a good job of keeping tabs of local sports.

2. The Sports Animal, Al Eschbach, Jim Traber (contributors Dean Blevins, 5:20 p.m.; Mildren, 6 p.m.): They occasionally get sidetracked from sports (I never was a fan of "The Sopranos”) and Eschbach can lower the conversation into the gutter. Traber is at his best when he's irritated and his blood gets boiling.

3. The Ref, Berry Tramel and Rusty Olson. Similar to his columns in The Oklahoman, Tramel likes to stir things up and make controversial statements. Olson, a former Sports Animal producer, has been a good replacement for Myron Patton. Station is hindered by a weak signal.

4. KOKC, James Hale, Jimbo Elrod and Dave Lanning: As a recruiting guru and devout OU follower, Hale likely will generate an audience once listeners find him on the news/talk station. A former OU All-American defensive end, Elrod is a knowledgeable Sooner observer. Lanning doesn't fit into the mix.

5. Fox Sports Radio, David Garrett and Jenni Carlson: Although David and Jenni make a good team, the lack of callers forces them to fill the three-hour show with too much of their own conversation. Also hurt by a weak signal.

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