Ad men take boomers back to the 60s

 
By Paula Burkes Erickson
Published: August 19, 2007

Valerie Fried, 56, admits advertising aimed at her generation, whether it's music, the model's age or subject, gets her attention.

Some of it is a little insulting, some of it is rather humorous, and some of it resonates with a memory,” Fried said. "I'm not sure whether Led Zeppelin trying to sell me a Cadillac makes me want to buy a Cadillac. But listening to the song sure takes me back to a pleasant time and plac...


You have selected to view an article that is older than 60 days. There are several ways to unlock access to NewsOK historical content.

Please sign in. (You might already have access)


If you are a print subscriber to The Oklahoman, activate your Digital Pass for free access.


Purchase any of The Oklahoman's digital products (digital replica, archives, iPad and smartphone apps), and access to historical NewsOK content is free.