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Published: August 19, 2007
Ad men take boomers back to the 60s
By Paula Burkes Erickson
Valerie Fried, 56, admits advertising aimed at her generation, whether it's music, the model's age or subject, gets her attention.

Some of it is a little insulting, some of it is rather humorous, and some of it resonates with a memory,” Fried said. "I'm not sure whether Led Zeppelin trying to sell me a Cadillac makes me want to buy a Cadillac. But listening to the song sure takes me back to a pleasant time and plac...

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