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Thu August 30, 2007

It's worth the trouble to grow organic

 
 
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By Penny Cockerell
Staff Writer
Ever eaten a Cherokee purple tomato? How about a red and yellow German stripe?

Chances are if you shop for your fruits and vegetables in a conventional grocery store, the only tomato that ever made it to your plate was a thick-skinned red one. But as organic growers know, there are so many other possibilities.


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When it comes to taste, most organic choices far exceed their mass-produced cousins. But is the trouble of going organic worth it? Organic gardener John Leonard said he thinks so.

Leonard describes the flavor of his Cherokee purples as though he's savoring a full-bodied bouquet.

"Cherokee purples, they are the fine wine of tomatoes. It's the best blend of sugars and acids you can have in a tomato. It has a real earthy undertone to it — very rich and full of flavor.”

But they look different. So, at first, Leonard had to give away his purple tomatoes for free to skeptical customers.

"It went from, ‘My God, I'm not going to eat that!' to, ‘Give me more!' We almost made addicts out of people,” recalled Leonard, who grows organic fruits, vegetables and herbs for two restaurants and two farmers markets at his Organic Gardens acreage in El Reno.

Cherokee purples demonstrate the slow but certain rise in organic produce.

While it is typically more expensive and often more difficult to grow, many consumers are willing to pay extra and drive farther to buy organic fruits and vegetables. And the trend is growing.

Folks like knowing that the food they eat was grown without pesticides and genetic modifications. More than anything, they like the taste.

Oklahoma counts 20 certified organic produce farms in the state this year, according to the state