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Published: September 23, 2007
Running with the NFL's ‘in' crowd
Peterson's most popular in purple
By John Rohde
KANSAS CITY , Mo. — Bill Henkel has been in sports marketing for more than 10 years, has worked with 100-plus clients and secured more than 1,000 endorsement deals.

He spent eight years at IMG, where clients included Peyton and Eli Manning and LaDainian Tomlinson .

Here's how Henkel feels about the marketability of his new prize, Minnesota Vikings rookie running back Adrian Peterson :

"I'll tell yo...

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