BATTLE CREEK, Mich. — Help wanted: someone willing to stay up late to perfect the playbook, demonstrate a lot of patience and truly believe that winning is measured by more than just the final score. Does this sound like a rewarding job description?
It does to parents who coach youth sports teams, according to a recent survey commissioned by Kellogg's Frosted Flakes and conducted by Equation Research. While 78.6 percent of respondents feel that winning is an important part of sports, only 2.9 percent viewed it simply as winning the game. The majority contend that winning means working together as a team, trying your best and having fun.
To help parents and coaches have a successful season, Kellogg's teamed with coaching expert Rick Wolff to develop a downloadable "Guide for Coaches” available online at www.frostedflakes.com. This guide combines the feedback of parents who coach with advice from Wolff and other professional coaches to provide information on teaching good sportsmanship, having a positive experience and meeting youths' and parents' expectations.
"While coaching youth sports is a big responsibility, it can offer unparalleled rewards,” said Wolff, chairman of The Center for Sports Parenting. "As a coach, you have a terrific opportunity to be a positive influence on kids by helping them learn, grow and have fun.”
