Q: Can fans attend the OU game without a season ticket? A: No. The only way to attend the Bedlam game is to purchase a season ticket. Q: Why are there no individual tickets for the OU game? A: OSU officials are making a concerted effort to increase season ticket sales. Iowa State took the same approach last season with its rival game against Iowa. The Cyclones saw a 20 percent increase in season ticket holders. Q: Is Mike Holder concerned there will be thousands of empty seats for Bedlam? A: No. Holder said in a press release: "Increases in season ticket holders will help us become more financially competitive within the Big 12, which bodes well for all sports. While some empty seats may be the case in the short term, expansion of our overall fan base will allow us to grow into the west end zone.” Q: When can fans purchase a season ticket? A: Immediately. Orders will be filled after the May 1 renewal deadline. Q: How can fans pay for season tickets? A: OSU offers a variety of plans, including spreading out payments over a five-month period, a plan growing in popularity. Q: How can fans purchase seasons tickets? A: There are several options. (1) Go to www.okstate.com and click on tickets; (2) send an e-mail to tickets @okstate.edu; (3) by phone, 877-ALL-4-OSU, Monday through Friday from 8 a.m. to 5 p.m.; or (4) in person at the OSU Ticket Office in the east lobby of the athletic center.