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Published: February 12, 2008
Marketing determines team names
Cowboys will always be called Dallas; What would Sonics be?
By Berry Tramel
Peter Stankosky sent a dispatch the other day. Wanted me to spread the word north of the Red River. He's on a mission. Wants Jerry Jones ' football icons renamed.

Wants them called the Arlington Cowboys . Or the Texas Cowboys . Or, presumable, the anything-but- Dallas Cowboys .

Fat chance, of course.

Few brands are more marketable than the Dallas Cowboys. McDonald's will change its name before the Cowb...

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