Share “Now you can wimgo where no one has gone...”

By David Zizzo Modified: February 15, 2008 at 6:23 am •  Published: February 15, 2008
Who I am. What I'm all about. Where I'm going.

Enduring thoughts we ponder during times of introspection, on long walks and in quiet moments when the laptop is rebooting. For enlightenment, we can turn to philosophers or other great minds.

And now, at least for that last thought, wimgo. Beginning today, wimgo stands ready to help Oklahomans decide where to go, when to go, and — not to get too existential — why to go wherever it is they're going.

It isn't a person, a vegetable or one of those robots that vacuum the living room and terrorize the cat while you're at work. It isn't a convenience store, although wimgo would be a good name for a place to juice up the Jetta and grab a decaf.

It can be associated with all these things, though, and more. It's a nonpartisan, fat-free, pet-friendly, scuff-resistant concept made entirely of recyclable digital materials. And wimgo is information — the perfect accessory for the Information Age.

Today, OPUBCO Communications Group introduces, presents and sets free wimgo. Its main digs will be, but the hope is that wimgo will eventually find a place in the hearts of all Oklahomans. Not literally, of course, since that would be a huge medical liability.

The idea is to offer Oklahomans a one-stop, full-service, all-inclusive, comprehensive collection of things to do and places to go, served with a side of opinions, photos, video, maps, "communities of interest” and whatever else develops.

"It's a lot of things,” said Sue Hale, vice president of community engagement for OPUBCO Communications Group. "It's MySpace, Google, Facebook, a calendar, all of those things, and things we don't necessarily know have been invented yet.”

Wimgo's handlers believe, now that it has been released into the wilds of the World Wide Web, that wimgo will thrive on rich deposits of stuff happening across Oklahoma. Its diet includes all manner of concerts and movies, bike events, loon watches, pelican celebrations, poker runs, chili cook-offs and gatherings where they throw things like axes, cow chips and spinning kicks. And the Green Frog Festival, and Built to Spill and the Meat Puppets, and the Running of the Rats, whatever the heck those are. Anything you can think of and some things you can't.

Rob Wescott said wimgo "came out of the fact that there wasn't really any place online where you could find everything that's going on in Oklahoma.”

Wescott, OPUBCO Communications Group vice president of audience development, came up with the name wimgo.

"It's about ‘where I'm going, when I'm going and why I'm going,'” he said.


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