Web site encourages authentic marketing
In an era of declining attendance, churches across the country are scrambling to embrace modern marketing tools: Web sites, podcasts, billboards and the like. But a backlash is forming, as critics argue that while these megachurch-inspired tactics fill the pews, they sometimes lead to a weakened Christianity and ecclesiastical bait-and-switch.
At the center of the debate is the Web site ChurchMarketingSucks.com . With...
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