The contract is worth $436,724 to American, which beat out solicitations from more than a dozen competitors.
The Regents also awarded a separate contract to Northwest Airlines in the amount of $148,504 to fly the Pride of Oklahoma marching band to Seattle next fall when the Sooners play Washington.
The Regents also approved an estimated $1.5 million to go toward upgrades to OU's video production equipment at athletic venues.
By Jake Trotter