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Published: April 12, 2008
Why spring football has taken root
Marketing helps push national trend, and state schools are no exception
By Jake Trotter
NORMAN — If University of Oklahoma offensive coordinator Kevin Wilson had his way, today's 1 p.m. Red-White spring game would be followed by a Toby Keith concert, with the stage in the end zone.

"If Toby came out afterward and sang four or five songs, we'd fill it up,” Wilson said. "That would be awesome.”

Wilson's vision of the Red-White spring game isn't that farfetched.

Across college footba...

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