Share “Six nicknames in the NBA in OKC team mix”

By Mike Baldwin Modified: July 25, 2008 at 11:43 am •  Published: July 25, 2008
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The NBA filed for trademark rights to six nicknames for Oklahoma City’s franchise on Monday – Barons, Bison, Energy, Marshalls, Thunder and Wind, according to the United States Patent and Trademark office.

There is more evidence Thunder could be the nickname. A search of Whois reveals the domain name Thunder.com was created for Thunder.Net Communications, based in California, in July of 1994 but the domain name rights expires on July 26 (Sunday).

It’s not known whether the NBA or owner Clay Bennett have held discussions with Thunder.Net Communications.

KOCO-TV has reported that "according to a source close to the ownership group," the name will be Thunder.

Thunder was the winner of a fan vote on NewsOK.com

“The NBA will not have a comment on this until a nickname is selected,” said Tim Frank, NBA senior director of basketball communications.

When asked if the Charlotte Bobcats or other teams went through a similar process, submitting as many six nicknames, Frank said: “Right now we won’t get into any specifics about the process.

“When we have a name the Oklahoma City team will announce it. The process is ongoing. We’re not going to get into specifics until it’s time to reveal the name.”

One theory is Oklahoma City must choose a nickname soon before the NBA announces the 2008-2009 schedule, which traditionally is released the first week in August.

“That’s a flawed theory,” Frank said. “The schedule is not done. We’re not holding up the schedule because of the nickname.”


According to the United States Patent and Trademark office, the following parameters are included in what will be protected by the trademarks filed by the NBA on all six nicknames:

Audio recordings and video recordings featuring entertainment and information in the field of basketball; audio discs, video discs, computer laser discs, pre-recorded audio and video cassettes, pre-recorded audio and video tapes, pre-recorded compact discs, pre-recorded computer laser discs, all featuring entertainment and information related to basketball; computer accessories, namely mouse pads, mice, disc cases, computer carry-on cases, keyboard wrist pads, computer monitor cardboard frames, all related to basketball; computer programs for viewing information, statistics or trivia about basketball; computer software, namely screen savers featuring basketball themes, computer software to access and view computer wallpaper, computer browsers, computer skins and computer cursors; computer game software; video game software, video game cartridges and video game machines and video game hand held controllers for use with televisions; wireless telephones; radios, telephones, and cell phone accessories, namely face plates and cell phone covers; video monitors, computer monitors, binoculars; sunglasses; eyeglass frames; eyewear straps and chains; eyeglass and sunglass cases; magnets; disposable cameras; credit cards and pre-paid telephone calling cards magnetically encoded, downloadable video recordings, video stream recordings, and audio recordings in the field of basketball provided over the internet; downloadable computer software for viewing databases of information, statistical information, trivia, polling information, and interactive polling in the field of basketball provided over the internet; downloadable computer game software; downloadable video game programs, interactive video games and trivia game software provided over the internet; downloadable computer software for use as screensavers, wallpaper, browsers, skins, avatars and cursors over the internet. downloadable electronic publications in the nature of magazines, newsletters, coloring books, game schedules all in the field of basketball provided over the internet; downloadable catalogs provided over the internet featuring an array of basketball-themed products; downloadable greeting cards provided over the internet.

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