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The Games on the air
NBC, sister networks to offer 3,600 hours of coverage

 
By Mel Bracht | Published: August 8, 2008    Comment on this article Leave a comment

With more than $1 billion invested in the Beijing Olympic Games, NBC Universal will be offering an unprecedented 3,600 hours of coverage — the largest media project ever — through eight entities: NBC, MSNBC, CNBC, Oxygen, Telemundo, USA Network, Universal HD and NBCOlympics.com.

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U.S. gymnast Alicia Sacramone performs at the balance beam during a podium training for the Olympics in Beijing on Thursday. Gymnastics will be part of NBC's primetime Olympic coverage. Associated Press

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Viewers can watch every sport on their personal computer or cell phones through NBCOlympics.com, which will offer 2,200 hours of streaming video.

How does this mega-coverage compare to past Olympics?

The 12 Olympics from 1960 in Rome, the first commercially televised Summer Games, through the 2004 Athens Games totaled 2,565 hours of TV coverage.

NBC will air many of the big events live in prime time. Although these events actually will take place in the morning, there is a 12-hour time difference between Beijing and the East Coast.

For the first time, all TV coverage will be produced in HD.

Former Oklahoma State star Michele Smith, a two-time Olympic gold medalist in softball, will be the commentator for softball.

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Related Topics: Sports, Entertainment, Media, Television, Track and Field, TV News Shows, Olympic Games, Summer Olympics, Arts, Entertainment, and Media



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