Multimedia Olympics

 
By Mel Bracht
Published: August 15, 2008

The Olympics have gone multimedia in a big way with the Beijing Games .

Not only was the United States ' 4 x 100 swimming relay team's dramatic victory over France on Sunday night seen by millions of TV viewers, it also produced 1.7 million video streams on NBCOlympics.com, with 1.5 million electing to share the link with other Web users, NBC officials said.

NBC has introduced a new measurement, TAMi (Total ...


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