STILLWATER — If having a world-class facility at your disposal is considered a dirty job, then 95 percent of major-college coaches would gladly slop around in the muck paid for by Boone Pickens.
When the $180 million west end zone addition is completed next spring, the total cost to rebuild Rustoleum Stadium will approach $300 million.
This will leave 300 million reasons why Oklahoma State football coach Mike Gundy and his Cowboys had better start playing games in January.
OSU is shooting for its sixth bowl game in the last seven seasons, but bowl games don't carry near the oomph they once did.
The Cowboys have played just one January bowl game in the last 60 years, yet they have a stadium that will soon be the envy of 100-plus Division I-A programs.
Bluntly put, OSU football isn't worthy of what it has.
Pickens has delivered the goods, and it's time the football program did the same.
There are 60,000 other reasons the Cowboys had better start earning their keep.
That is the stadium's new seating capacity.
If you build it, will they come?
Why would they come?
Former OSU coach Pat Jones has long professed having quality facilities will get you to the starting gate, but they won't carry you across the finish line.