Brand yourself for what you want to do
Claudia came to me with a one-page rÃ©sumÃ© void of any explanation of what she did in each of her roles. Her rÃ©sumÃ© was simply a listing of education, professional experience, and industry involvement. The problem with this however was that Claudia wanted to transition from teaching to counseling, so a listing of the teaching positions she held was not going to sell the transferability of her experiences.
1 â Understand the objective
In order to position Claudia, or any candidate for that matter, for a career change, I had to first understand where she wanted to take her career. Having recently returned to school to complete a counseling certification, Claudia had already taken steps to look more qualified on paper. With the related education my challenge was to dig deep and identify her transferable experiences.
2 â Identify and present transferable experiences
Through extensive review of her teaching engagements I yielded a significant amount of information on each of Claudiaâs teaching positions, paying particular attention to exploring her most recent 15-year position. From what was one line of text on her original rÃ©sumÃ© became almost a full page of informationâ475+ wordsâon her new rÃ©sumÃ©. Presenting her âcareer positionâ in depth was critical in positioning Claudia to embark on her career change as not only did we have to explore her transferable experiences, but we had to show she can excel in whatever she does. I used a two-column format to present her experiences, introducing each statement with a thematic subheading to better focus on how Claudiaâs experiences relate to a different environment. Two of Claudiaâs earlier positions were also presented to show increased diversity and to reinforce her passion for teaching and counseling.
3 â Craft an engaging, impactful qualifications summary
As this was a career transition rÃ©sumÃ© it was imperative to get the rÃ©sumÃ© started on the right tone. Through selective language, inclusion of related experiences and education, and development of a thematic toneâcreated through the related headline introducing the summary, a personal mission statement, and a symbolic imageâthe reader will be introduced to Claudia as a counselor, not a teacher.
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